The last thing I want to do is disappoint my audience. I cringe when I log into my analytics and see how many people check Pretty Weird Bombshell daily- even when there hasn’t been a post in days… That being said, it’s still rather easy to lose momentum blogging.
Even long standing bloggers often find themselves on the short end of a down day. Energy and inspiration can be hard to come by. As a result, many of us struggle being consistent with blogging. And even when you DO find the energy and inspiration to work on your baby (be it your youtube, social media, or blog), it can difficult finding the time.
Oh, but there’s something that you ought to remember, dear Ms. Blogger Girl. When you find yourself swamped with deadlines and things to accomplish, think of the tale of the Turtle and the Hare. It’s a pretty common Aesop fable, so you certainly already know what I’m getting at. Slow and steady wins the day…
Staying Consistent with Blogging
Have a realistic posting schedule
There’s little efficiency in throwing the kitchen sink at the mountain of work to do today, only to find yourself completely drained for tomorrow’s challenge. Self-pacing is key to success in any line of work.
I would love to post 5-7x a week to keep my dailies coming back. That’s not realistic for me though. Not if I’m going to invest 80% of my time marketing and promoting my brand, as well as fine tuning Pretty Weird Bombshell. Creating content is only 20% of my business plan, because that’s what is ideal for me. Your posting schedule should be ideal for your brand, as well as manageable for you.
Build a content bank
Take advantage of the times where you are incredibly energized and inspired, and write your heart out! That way when inspiration is harder to come by, you have content to fall back on. I sometimes go weeks where I suffer from writer’s block! Having a content bank of at least 7-8 posts helps me stick to my set posting schedule, and be consistent with blogging.
Write about what you love + know
It’s easier to post consistently when you’re writing about things that come to you naturally. Blogging is something you can do from just about anywhere nowadays. If you’re out of the house or the office and you come up with an interesting concept, open the notepad on your phone and get cracking! When you’re somewhere interesting, with fun people, or doing something you love, look around and get ideas.
Use a guest blogger
If you’re still struggling with creating content and being consistent with blogging, try finding a guest blogger. They can supply you with write-ups, and you can provide them with exposure to your audience and growth opportunities. Collaborating with others can lend your blog a certain kind of flair not everyone else has.
Grab a coffee with your blogger girlfriends
Blogging dates with some of my girlfriends has been crucial to Pretty Weird Bombshell growth. We bounce ideas off of each other and help stay each other stay motivated. Having someone to communicate the ups and downs of having a blog with is really energizing. Often, at the end of the date we go our separate ways, more inspired than before. And if you don’t have blogger gfs, make some!
Give yourself rewards
Lastly, reward yourself when you accomplish your blog goals for the day. Go out and grab some cake and coffee, take a nap, do something for you. When you do something awesome (like being consistent with blogging), you should feel awesome for it!