How Reading Voraciously Helped Me Grow My Brand

How Reading Voraciously Helped Me Grow My Brand

If you’re currently pursuing an entrepreneurial dream, you know how much of a pain in the butt it is to create something out of nothing. I spend a lot of my time creating content. But I spend even MORE time reading and doing research on how to share and maximize the value of that content. Being a voracious reader has served me greatly. Not only is my blog writing continuously improving, but my understanding of my business goals is evolving as well.

grow my brand Kandja Sylla

I fully believe that to be successful as an entrepreneur you have to be resourceful and inspired. Even more importantly, I think that you have to have a passion for learning. If you’re not interested in maximizing your potential and adding value to your industry, working for yourself will have you burnt out faster than you can say, “look mom! I’m an entrepreneur!”.

Making learning a priority brought me to critical information and brand solutions for problems I didn’t even know I had. Researching SEO (search engine optimization) showed me that I was harming my brand by making uninformed posting decisions. Without understanding the power of my keywords and readability, I wouldn’t have already had more than half a dozen articles reach the 1st page of google results.

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When you read widely you can incorporate different theories and practices into your business and find the perfect flow within your brand. I only started blogging 4 months ago but I have already learned an invaluable amount information and grown in ways I never expected! Luckily, my brand has been steadily growing with me. A lot of it has been trial and error, but even more of it has been reading and studying from the people I admire and respect, as well as my industry’s leaders.

Fingers crossed, I will continue to grow my brand, because I’m not ready to stop here. If you’re not ready to stop with your business either, here are three recent reads that fuelled me to push myself harder and never give up on my dream. Hopefully, you’ll feel inspired too!


Essentialism Pretty Weird Bombshell

Do Purpose

Grow my brand Do Purpose

The Good Book

Pretty Weird Bombshell Grow my brand


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  • I am just starting a blog and this post was a great read early on in the process! Thanks for the post and books recommendations – adding them to my good reads right now!

  • Wow Really helpful <3 I love reading , but I've never really read these kinds of books. Usually fantasy, but you inspired me to start reading these.

    Also have a great trip boo 🙂 I'm going to miss you

  • What an awesome post and a gorgeous blog!
    Thank you for sharing these books, as well. I have been on the hunt for some inspiration and you have given it to me 🙂

    C |

  • Mom

    The timing of this article is right on point for me as I am in the pre-start up stage of a small business and currently trying to convince the people in autority to support me financially during the start up phase of my dream project. I will actually use some phrasing in your article for my presentation on front of the deciding commity! I am going to check these books on Amazon right now. Thanks Kandja!

  • Love this post girl! I’ll definitely have to check out those books. To say you’ve only been blogging for a few months, you’re doing amazing!! xx

  • I loved this so much! I always love finding new books to read!! thanks for sharing girl!

  • Yes reading will help you gain focus on your goals.

  • Would love to meet up and pick your brain on how I can grow my brand! Love this post!

  • Great book tips! I feel that your mindset is same as mine and I will for sure start following your journey towards your dreams! So keep it up girl and btw I love your hair!! 🙂

  • This is so great! I just started my blog a month and a half ago, and I can’t wait to get started on these book recommendation. Thank you!

  • You really have been working your butt off girl and it’s paying off!! Awesome post and I totally need to get my hands on those books! Love a good read 🙂 xx- Mitra

  • Love this blogpost girl and love that you used “I” and writing from your point of view :)!

    Have a great day!


  • Great post! loved it

  • This is a great post Kandja! Very inspirational. Keep up the good work, you are extremely talented. XO

  • I used to read A LOT but those days are long gone. Between blogging, family life and running after a two year old, I barely have time to shower. LOL!

    Shireen | Reflection of Sanity

  • This is awesome! So helpful, babe!
    Thanks for sharing.
    Have a wonderful week ahead.
    Xx, Raysa

  • Great post beautiful! I am new to blogging and constantly reading and always trying to learn more! I will have check out these books!


  • ruthieridleyblog

    Wow. I’ll be picking up these books. I’ll be the first to say that I don’t read enough!!! 4 months?!?! You seem like an absolute pro. I’ve been blogging for a year and 7 months and could learn a butt load from you!!! Way to kill it babe. Keep being a boss!!!! Xo

  • This is something that I have been really behind on.
    I have not been able to read much books, but yes I have done some online research like crazy.
    How to do web site development, SEO etc.
    I totally get what you are talking about brand building.
    Thanks for sharing!
    Richa | Fancier’s World

  • Reading + studying up on your craft is so important! Great post + happy Tuesday, lady!

    Le Stylo Rouge

  • I am a voracious reader as well. I carry so many books with me because I’m also a speed reader and go through them so fast. Most times I do not know what to do with myself if I’m not reading something in desperate times i start reading the cereal box to get my fix. Lol. I also think you have to have a passion for failing as an entrepreneur as well. It may sound weird on the surface but if you create anything or work for yourself you have to become accustomed to not getting it right the first time and finding tools to stay motivated and to pick yourself right back up and try again until you eventually have your eureka moment.

  • You are literally gorgeous – I LOVE the new do! I’ve never heard of these books before, but I def want to check out that “Do Purpose” book!! Thanks for sharing!

    xo Andrea

  • Reading your blog is so insightful – thanks for sharing with us how reading helps you in your personal development 🙂 I enjoy reading blogs for inspirations and to improve my SEO etc as well as curating blog content can be challenging at times.. Have a great week!

  • Amy

    Yes yes yes! I am a HUGE proponent of reading and think it is something everyone should be doing, daily! You’ve got the brains and the beauty and there is no limit to where you can take your brand! I had no idea you’ve only been blogging for 4 months – CONGRATS on your success! Cannot wait to see where you go from here.

    xx, Amy

  • I love all your social media content Kandja!! You are my biggest inspiration and help motivated me! I really appreciate the great work you put in for all of us! It’s a pleasure following babe 💙💙💙💙

  • Aly

    You made me want to read more 🙂

    <3 | X ALY | Latest:✨Sheer Polka Dots✨Style Post

  • Miss Sweet & Chic

    Love how you want to always help others improve! It’s so rare to find such selfless people! Thanks you are wonderful! Xoxoxo

  • I love to read too. Though lately I’ve been slacking in that department. I’ll sit up. Thanks for the push. Love your hair color too.

    My Small World

  • I find your writing inspirational and flowing! Thanks for sharing, Kandja!

    Luci’s Morsels | fashion. food. frivolity.

  • That sounds like a great book to read! Will totally look for it. x

    Have a nice day,

  • So excited to look into the books you mentioned. Truly an inspiring post and I can’t believe you’ve only been doing this for four months! You are very talented, Kandja!

  • It’s so true Kandja, reading is so important. Not only does it help you with your blog in life too! Thanks for sharing your list with us. I’ve just started reading more up on seo and coding, and it’s so helpful.
    Hope your having a great weekend!

    xo, Jackie
    stylemydreams. Com

  • This is such a great read, you’re so right about the wider scope reading can bring. Also, as a side note you have the most amazing hair! I love it xx

  • SEO is such a beast to wrap your head around. I’m definitely trying to learn more about it. Love your hair btw, so pretty!

    xx Yasmin

  • Oh those books looks really interesting! I hope to find a french version of them ♡

    PS : LOOOOOVE your hair!

  • Thanks for sharing this inspiring post! Great reminder to get back on my reading. =)

    – Cielo
    Mermaid in Heels

  • This is so beautiful! Thanks for sharing. I ought to find time to read more often! 🙂 xo, sharon

  • Great article! I have recently been reading more to in order to improve my blog, and I’ve seen such a different. Also, great suggestions that I am going to have to check out.

    Check out my latest post xoxo, Redhura

  • I love reading, and I love reading this! The Good Book, sounds like a great read!

  • Need to get my hands on those books. Though I love reading, I usually go for other types of books.


  • I’m the same as you babe! Always trying to read something useful to help me move forward with this dream!

    SEO still remains a mystery but I’ve bought a book recently to start working on it so you’ll need to give me some tips girl!! Sorry it’s taken me so long to get to your blog!

    Sending you love from Sydney xx

    Check out my post on Orogold skincare if you have time!

    Helen xx

  • That’s really nice! I’m happs for you! I should give it a try! Thanks for sharing!

  • i’ve been trying to read more and if i could learn how to better my blog at the same time that would be great! thanks for sharing 🙂

  • So fierce! Gosh, you are sooo FLAWLESS.
    much love, Len :=)

  • Great post lovely! It’s so true reading helps the mind and helps you grow especially when it’s something to relate and gives you life lessons! You look pretty in your pics as well 🙂

    Kayla xo // Kayla’s Vibration

  • May

    Everything you have written is so true! Although I’m working on reading more non-fiction works, since my fictional reading list is already so long I barely get time for anything else! There’s definitely a different type of value that you gain from reading interesting, well-written books on a certain topic, in addition to scouring the internet, where it can be a lot harder to find valuable content.

  • I’m a sucker for a good reader. I need to start reading up on SEO. You should check out “The Defining Decade.” I love it so far!

    Jas |

  • kierra

    I will have to read these! Thank you for the tips.. I have been telling myself the same thing recently that I need to start reading and developing in a new way… So I’ll start ASAP