Holy mother of contouring…
I don’t know if you feel the same, but I am OVERWHELMED by our current beauty “standards”. It’s commonplace, if not expected, for women to step out with fully made faces all day every day. Not to mention the botox, lashes to the moon, and fillers to go with it! And even though I can appreciate someone else’s daily glam, I tend to like to keep my beauty routine simple and under 20 minutes (shower included). As a result, my everyday makeup bag has a mascara, a brow pencil, a couple go to lip colours, and one fabulous foundation. I do not usually make time in my life to contour- thats what editing skills are for!
Even so, I don’t often wear foundation, mostly because my skin loves it’s personal space. I also tend to steer clear from foundation as a matter of habit. I have wasted hundreds of dollars embarrassing myself with the wrong products! After trying everything from Covergirl to YSL, I found out the hard way that choosing the right foundation that can be a real headache… Especially if you care about not looking like a cakey, discoloured Frankenstein…
Below is the amalgamation of what I’ve learned is important when buying a concealer or foundation. I hope you can learn from my many mistakes and find a flawless product that suits all of your skin needs the first try around!
6 things to keep in mind for choosing the right foundation:
It is often said that the best things in life are free, but you also get what you pay for. To find a happy marriage between the two, choose a brand that suits your wallet and is also certain to take care of your skin. There is no point in penny-pinching on crappy products that are harmful to you in the long run. That said, there is also little sense on splurging your hard-earned cash on out-of-budget brands when there are similar more affordable choices. If your foundation is the right match for you, we won’t be able to tell whether it’s Maybelline or Dior!
You already know what it is boo. To hide your acne scars, freckles (freckles are so gorgeous though!!) and other tits and tats that you may be self conscious of, choose a foundation with higher opacity coverage. Lighter coverage is best if you’re just looking to even out your skin tone and keep a really natural look.
We all know to reach for foundations that resemble our skin colour. But you can’t forget to take tone into account too. The tone of your makeup will make the world of difference under natural lighting! I cant tell you how many times I’ve noticed men and women’s makeup jobs for the wrong reasons.
Pay attention to the undertones in the products you’re shopping. Are they more peach or olive? And which suits you best? Note that most makeup counters will let you take home a sample before you make a purchase. This way you can test the foundation at home under sunlight, candlelight etc before you make the splurge.
This is where you should really pay attention! Apparently the wrong kinds of chemicals in makeup can not only ruin your skin, but can also cause cancer and poisoning (among other things)! Take care to avoid chemicals like BHA, BHT (which can cause cancer), parabens (which negatively affect the male reproductive system), and dibutyl phthalate.
Basically if you have oily skin, you want to choose a foundation that has a dry-matte finish. If you have more dry/ sensitive skin, ideally you’ll want a product that keeps you hydrated and smooth throughout the day…
Last of all, but certainly not least, you’ll want to choose a foundation that is essentially you. If you’re always on the run, busy with work and meetings and rushing from one place to another, you’ll want something that is quick and easy to fix. If you have more time on your hands to doll up, you may want something that will last longer, so your prettifying efforts don’t go in vain. Ultimately, every girl will have her own run of the show, so be creative and considerate of your lifestyle!
Even if you don’t reach for your foundation everyday, when you do, you deserve a product that perfectly suits your needs. So best of luck finding your heavenly match! xx